Philosophy

Owning a North44 Rovers Defender means embracing quiet luxury and rarity. Each vehicle begins with a carefully chosen donor and is transformed into a bespoke masterpiece that reflects your vision. With limited builds, exclusivity and craftsmanship are at the heart of every project.

The journey begins with a collaborative consultation. Our team works with you to select the perfect Defender, sourced from curated stock or scouted just for you. Once chosen, the vehicle begins its transformation in one of our London, Toronto, or Miami workshops.

Every Defender is tailored to your exact specifications. From frame-off restorations to hand-selected materials, we honor the Defender’s legacy while elevating it with modern luxury and functionality. With limited production, every detail is a priority.

The transformation begins by stripping the Defender down to its frame. Components are meticulously restored or replaced, and cutting-edge techniques are used to ensure durability and authenticity.

From the ground up, your Defender is rebuilt with enhanced soundproofing, sealing, and structural integrity while preserving its classic design. Every nut, bolt, and detail is perfected to create a vehicle that’s both durable and elegant.

Each Defender undergoes up to 1,000 km of road and terrain testing. Simulated challenges ensure it performs flawlessly, exceeding expectations for durability, reliability, and style.

Your journey ends with a personalized delivery experience. Whether on our 100-acre testing estate or through white-glove service to your home, your Defender is handed over ready for adventure.