PHILOSOPHY
UNIQUELY TAILORED AND UNPARALLELED DRIVING EXPERIENCE
01
EPITOME OF EXCLUSIVITIY
Owning a North44Rovers Defender embodies the understated values of quiet luxury—a rare opportunity due to our limited build allocations. Each vehicle begins with a carefully chosen donor, hand-selected to align with the specific needs of the build and the unique demands of its future destination. Our signature Brar Edition, a result of unparalleled research and development, represents the pinnacle of authentic and refined automotive craftsmanship. At North44Rovers, our in-house design team guides you through an intimate, bespoke consultation, dedicated to transforming your vision into a one-of-a-kind masterpiece. From first consultation to final reveal, every step in acquiring a North44Rovers Defender is an experience in exclusivity and artful sophistication, reserved for those who appreciate the extraordinary.
02
ROVER SELECTION
Our exclusive consultation process begins with your personal concierge, who collaborates with our dedicated design team to select the perfect Defender for your bespoke North44Rovers restoration. This isn’t just a matter of design and functionality; it’s a meticulous process that considers every detail, from your unique vision to the final destination of your custom build. Whether sourced from our carefully curated stock or scouted specifically for you, each donor vehicle is chosen with an eye for excellence and a commitment to authenticity. Once selected, your Defender is transported to London, Toronto, or Miami, where our artisans begin the transformation—ushering your vision into a new era of luxury and craftsmanship.
03
ROVER CUSTOMIZATION
The journey of crafting your North44Rovers Defender is nothing short of bespoke artistry. With every detail meticulously tailored, you are invited to shape each feature. From authentic, OEM- restored components that preserve the iconic Defender spirit, to custom elements limited only by your imagination. Each build begins as a frame-off restoration, allowing our dedicated design team to collaborate closely with you, capturing your inspirations and preferences with uncompromising attention to detail. With limited annual production, we ensure the focus, resources, and craftsmanship needed to source premier materials and realize engineering solutions that elevate every facet of your vision. Your Defender becomes a masterpiece, embodying timeless luxury, unparalleled functionality, and the distinguished craftsmanship of North44Rovers.
04
COMPREHENSIVE DISASSEMBLY
When your Defender arrives at North44Rovers, it embarks on a transformative journey, beginning with an unparalleled, meticulously logged disassembly down to the bare frame. Every nut, bolt, and component is carefully removed to reveal a clean chassis—one that will be either expertly restored or replaced with a custom galvanized frame, based on your specifications. Components selected for reuse undergo an intensive restoration process, utilizing techniques like sandblasting, laser, or acid cleaning to achieve pristine results. Each metal element is treated with engineered coatings—applied in precisely chosen layers and locations—to deliver superior corrosion resistance and performance enhancement. In areas identified by our dedicated engineering team, specialized coatings are applied to elevate functionality to best-in-class standards. For clients opting for an OEM restoration, every effort is made to preserve original parts, though some may yield to time’s effect. At North44Rovers, every detail is attended to with the utmost craftsmanship, ensuring that each vehicle reflects the pinnacle of excellence, embodying a masterpiece uniquely crafted to your vision.
05
REBUILD
With the chassis ready (stripped, sandblasted, restored, primed and coated), the team can now begin to convert your vision into reality. Every nut and bolt is replaced or restored, and the vehicle is build from the bottom up. Not a single part goes untouched, and measures are taken to provide enhanced sealing, sound deadening, noise reduction, technological modernization, and strengthening of the existing structural stability well above that of the original vehicle - all while maintaining the OEM integrity of your vehicle.
06
TESTING
Every North44Rovers Defender is put through a rigorous, bespoke testing journey that reflects its destined purpose and terrain on completion. With up to 1,000 km of road testing, we carefully break in the engine and transmission, ensuring each system is finely tuned. The vehicle then undergoes an array of tests across diverse landscapes and weather conditions, which may include water fording to navigating rugged terrain, simulating some of the environments it will ultimately conquer with you. For each build, we source the ideal donor vehicle to complement its unique design and destination, delivering a Defender that not only meets but exceeds the highest expectations of resilience, performance, and elegance.
07
DELIVERY
Owning a North 44 Rover is more than acquiring a vehicle—it’s a journey into refinement and adventure. For the ultimate delivery experience, we invite you to our exclusive 100-acre testing estate. Here, you’ll begin with a personalized off-road training session in a North44Rovers testing vehicle equipped for rugged terrain, to give you a taste of the adventure a North44Rover may be crafted for. You then, take the wheel of your own North44Rovers Defender for its inaugural drive, navigating through on-road and limited off-road challenges that mirror real-world conditions. For those seeking white-glove delivery, we offer personalized delivery services where a North44Rover specialist will transport your vehicle to your home country, ensuring every feature is road-ready and expertly presented upon arrival. Each build ends as it started, with us sharing the deep passion of our ateliers’ craftsmen and women with you, whether at our delivery center or your driveway. Guaranteeing that your new North44Rover starts her purpose built journey with you as designed and crafted.
